- Platform Director: Professor Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
- WCC Career Advisor: Anne Peterson
- MBA Programs Liaison: Jennifer Harp
- Club/Organization: Olin Marketing Association
- Credit Requirements: 26 credits (14 foundation credits and 12 concentration credits)
Completion of the Marketing Platform requires completion of the foundation courses (14 credits) plus at least one concentration (12 credits).