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Olin’s academic research in marketing focuses on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. This research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.
We conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies and explore the profit implications of using alternative strategies. We identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.
The Marketing faculty members work on a variety of topical areas addressing important strategic issues. Current research topics include models of consumer interaction and communication; brand management; channel coordination in the presence of uncertainty; consumer value construction; bidding and regret in auctions; consumer online purchase patterns; collaboration and competition; information and inventory in distribution channels; and customer profitability patterns.
Research papers by faculty members have recently been published in well-respected journals such as:
- Journal of Consumer Behavior
- Journal of Marketing
- Journal of Marketing Research
- Marketing Letters
- Marketing Science
Tat Chan
Associate Professor of Marketing
PhD, Yale University
Applied Econometrics, dynamic choice models, new empirical I.O.
Cynthia Cryder
Assistant Professor of Marketing
PhD, Carnegie Mellon University
Judgment and decision making, prosocial behavior, incentives, field and Internet
research methodology
Joseph Goodman
Assistant Professor of Marketing
PhD, University of Texas at Austin
Consumer behavior and decision making, consumer happiness product assortment-variety, consumer superstitions-illusions of control
Baojun Jiang
Assistant Professor of Marketing
PhD, Carnegie Mellon University
Competitive strategy, platforms, user-generated content, e-Commerce, technology-enabled markets, pricing, game theory
Kelly Lee
Postdoctoral Research Scholar in Marketing
PhD, University of Toronto
Judgmen and decision making, metacognition and consmption experience, consumer choice and preference, embodied cognition
Selin Malkoc
Assistant Professor of Marketing
PhD, University of North Carolina
Behavioral science, consumer behavior, decision making, market research |
Chakravarthi Narasimhan
Philip L. Siteman Professor of Marketing
PhD, University of Rochester
Pricing, price promotions, supply chain
strategies, e-commerce, new products
Sherif Nasser
Assistant Professor of Marketing
PhD, New York University
Media management, game theory,
advertising social networks, competitive strategies
Stephen Nowlis
Professor of Marketing
PhD, Haas School of Business
Consumer behavior, decision making, consumption
Ambar Rao
Fossett Distinguished Professor Emeritus of Marketing
PhD, University of Pennsylvania
Product strategy, marketing management, advertising
James Sawhill
Visiting Assistant Professor of Marketing
PhD, University of California, Berkeley
Structural models of individual choice and firm interactions, marketing and public policy, behavorial economics, consumer choice models, social networking and mobile device marketing
Seethu Seetharaman
W. Patrick McGinnis Professor of Marketing
PhD, Cornell University
Marketing research, marketing management, database marketing
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See Marketing Faculty Working Papers.
* See the faculty directory for visiting professors and adjunct faculty.
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