Olin Award: Recognizing Research That Transforms Business
The Olin Award recognizes Olin faculty research that has the greatest potential to advance business.
Each year, faculty submit papers for consideration, and the papers are judged by a group of national business executives and educators. Richard Mahoney, Olin executive in residence and former chairman and CEO of Monsanto, initiated the award in 2008 to promote scholarly research that has timely practical applications for complex management problems.
Winner(s) receive a $10,000 honorarium.
Tat Y. Chan
, associate professor of marketing; Chunhua Wu
, PhD marketing (expected ’12); and Ying Xie, associate professor of marketing, co-authored the 2012 winning Olin Award paper: “Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
.” (PDF) The researchers developed a method to measure the value of Google pay-per-click advertising taking into account both online purchase and the potential for “cross-channel sales spillover” when online customers purchase goods or services off-line.
2008 winners Jackson Nickerson
and Todd Zenger
, Robert and Barbara Frick Professor of Business Strategy, co-authored “Envy, Comparison Costs and the Economic Theory of the Firm