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Washington University in St Louis Olin Business School

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Jerry Yang, Executive MBA

Jerry Yang

EMBA Shanghai Class 9
Founder and CEO
TechBridge Inc.
"The program enabled me to clarify my corporate vision and to re-craft my corporate strategy."
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"My company is incorporated in California, and I travel to the state every quarter. Now, I can talk to investors, partners, and customers with the right terms and the right focus."

Return on investment

TechBridge Inc.’s mission is “to help small and medium-sized businesses improve communication through real-time, cross-platform data conferencing services.” Yang is responsible for the company’s overall strategy and operation.

The Washington University-Fudan University Executive MBA program was the “best investment I ever made,” he says. “The program enabled me to clarify my corporate vision and to re-craft my corporate strategy for the next three to five years. I also gained systematic ways to capture value.”

Why C-suite skills acquisition was critical

"I have an engineering background – and an engineering mentality. Preprogram, I knew my business-knowledge structure wasn’t complete and that I needed training.

"Real executives need big-picture management knowledge. They also need the soft skills to persuade employees to move their organization in the right direction. My company is incorporated in California, and I travel to the state every quarter. Now, I can talk to investors, partners, and customers with the right terms and the right focus."

How his leadership style has evolved

"Before I enrolled in the program, I ‘pushed’ my subordinates to do certain things. EMBA leadership-development exercises taught me to motivate people from the inside, from the heart. I learned how to use influence in a positive way and to win employees’ respect."

High-caliber faculty and peers

I was impressed by the quality of the Executive MBA community. Professors are worldwide experts in their fields and have world-class teaching skills. The staff is extremely professional and supportive.

"Based on my own observations, my classmates averaged 15 to 20 years of professional experience. Members of my study group came from a large financial-management company, with billions of dollars in assets; Johnson & Johnson; Intel Asia; Hill-Rom; and Mettler Toledo. These individuals had strong leadership skills and knew how to drive results for their stakeholders."

Jerry Yang

Founder and CEO, TechBridge Inc.

Previous Employment

Vice President of Product Marketing, InfowareLab Inc.;
Senior Product Manager, WebEx Inc. (acquired by Cisco Systems Inc.);
Principal Consultant, BroadVision

Background

Education: BS Computer Science, Zhejiang University