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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School

Curriculum Merges Business and IT Disciplines

The STEM-designated MS in Customer Analytics program consists of 39 graduate-level course credits.

Full-time students begin the program with foundation courses in late summer. Fall semester begins in August. A minimum 3.0 grade point average must be maintained for graduation.
MS in Customer Analytics Courses
Foundation Courses

All MSCA students are required to enroll in Foundation courses before beginning the program. This coursework is in addition to the 39 required credits and is Pass/Fail.

  • MKT 500R Fundamentals of Statistics and SPSS Programming (0.5)
  • Introduction to Marketing (offered online in Coursera)

Team Leada Online Courses (made available to students at no charge throughout the program)

  • How to A/B Test in R
  • Introduction to Machine Learning in R
  • Build a Web Scraper in Python

Fall Semester I (15 required credits plus electives)

Fall A Fall B
MKT 555A Data Analysis for Brand Management (1.5) OMM 5705 Quantitative Decision Making (1.5) or MGT 550F during Spring semester)
MKT 555: Analytics-Driven Brand Management (1.5)
MGT 533 Managerial Communications (1.5)
Full Semester Courses
MKT 577: Marketing Strategy (3)
MKT 378 Marketing Research (3) or MKT 571A and MKT 571B during Spring semester
plus at least one of the following two courses:
Poli Sci 363 Quantitative Political Methodology (3)
MATH 475 Statistical Computation (3)
Electives include:
MEC 537 Data Analysis, Forecasting and Risk Analysis (3)
CSE 330S Rapid Prototype Development and Creative Programming (3)
CSE 131 Computer Science I (3)
CSE 417A Introduction to Machine Learning (3) or CSE 517A during Spring semester

Spring Semester (13.5 credits plus electives)

Spring A Spring B
MKT 571A Marketing Research — 1 (1.5) or MKT 378 in Fall semester
MKT 500U Digital Marketing (1.5)

Electives include:
MKT 558 Pricing Strategy (1.5)
MKT 571B Advanced Marketing Research (1.5) or MKT 378 in Fall semester

Electives include:

MKT 558B Pricing Decision Making & Implementation (1.5)
Semester-long Courses
Pol Sci 363 Quantitative Political Methodology (3)
MKT 500S Predictive Analytics for Business Decision-Making (3)
MKT 500T Customer Analytics Using Probability Models (3)
MGT 550F Critical Thinking Processes & Modeling for Effective Decision Making (3) or OMM 5705 during Fall 2016

Electives include:

CSE 330S Rapid Prototype Development and Creative Programming (3)
CSE 131 Computer Science I (3)
CSE 514A Data Mining (3)
CSE 517A Machine Learning (3) or CSE 417A during Fall Semester or Fall 2017

Fall Semester II (3 required credits plus electives)

Semester-long Courses
MKT 500Q Intensive Industry Project (3)

Electives include:

MATH 475 Statistical Computation (3)
MEC 537 Data Analysis, Forecasting and Risk Analysis (3)
CSE 330S Rapid Prototype Development and Creative Programming (3)
CSE 131 Computer Science I (3)
CSE 417A Introduction to Machine Learning (3) (or CSE 517A during Spring 2017)

39 CREDITS TOTAL (31.5 required and 7.5 elective)

Academic DirectorSeethu Seetharaman
Download MSCA Course Descriptions (pdf)

Part-Time Option

Working professionals in the St. Louis area, you can pursue the program on a part-time basis with courses offered in evenings, similar to our Professional MBA. However, several courses are available only during the day, so flexibility will be required. Part-time students can begin taking classes in January (spring semester) or August (fall semester). For more information, contact an admissions representative.

Note: Only 12 hours of approved CSE courses may count toward degree requirements. 7.5 hours of elective courses are required to complete the degree.

International students: Additional English courses may be required or waived based on an English assessment upon arrival. If taken, these courses are over and above required credits, are graded on a pass/fail basis, and do not count towards a student’s GPA calculation.

Course Sequencing

  • MKT 555A before MKT 555
  • MKT 571A before MKT 571B
  • MKT 500Q must be taken in your final semester

Transfer of Credit

Olin Business School will accept up to nine credits of graduate coursework taken at another AACSB accredited institution if the grades you earned are "B" or better, and the Academic Review Committee judges the courses to be equivalent to Olin MSCA classes in quality and content. Submit the course syllabus and transcript to your academic advisor upon enrollment.