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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School
Home > Programs > Specialized Masters Programs > MS in Customer Analytics

MS in Customer Analytics

In 10 months, you can be prepared to be front and center in the emerging era of big data and data-driven decision making.

The amount of digital information available to every type of business is vast and increasing rapidly. The Master of Science in Customer Analytics (MSCA) program positions you to excel as big data moves to the forefront of the boardroom.

A number of factors combine to create Olin’s distinctive analytics program.
  • The MSCA program holds a STEM (Science, Technology, Engineering and Mathematics) designation.
  • Our premier partnership with IBM ensures that curricula for big data and analytics merge both business and IT disciplines, giving you the mix of technical and problem-solving skills highly desired in the marketplace. IBM’s suite of analytics software is embedded throughout the program.
  • You’ll also benefit from our research-oriented faculty who will guide you in intensive industry projects.
  • Valuable exposure to professors outside of Olin, including those from the schools of Engineering & Applied Science and Arts & Sciences, is another advantage.
Upon graduation, you’ll be an analytics-driven business manager who is well versed to guide firms in the emerging era of big data and data-driven decision-making.

Learn more about our MSCA degree: