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Washington University in St Louis Olin Business School

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Generating Value with Creativity and Innovation

Paradigms for the new economy, creativity, and innovation drive competitive advantage. “Companies that redefine what it means to play the game set themselves apart from the crowd,” says Stuart Bunderson, George and Carol Bauer Professor of Organizational Ethics and Governance. “More important, they capture value for stakeholders.”

Develop new ways of thinking and problem-solving

Despite misconceptions about “lone geniuses” and “brilliant flashes of light,” creativity and innovation are teachable processes – provided you learn from experts who promote different ways of thinking and problem-solving.

Innovation and Creativity is one of three management themes covered in the Executive MBA program’s second-year curriculum. You’re taught how to encourage idea generation, recombine knowledge to create novel solutions, evaluate prospective projects, develop innovation models, measure results, and manage your organization’s innovation pipeline – along with the risks associated with disruptive innovation.

Olin’s nondegree creativity and innovation offerings

Olin Executive Education offers one- or two-day seminars on Design Thinking for Business, Strategic Innovation, Creativity Leading to Breakthrough Performance, and Innovative Business Models. View innovation offerings.



Ronak Sheth | EMBA 36

"Innovation and creativity are two of the most-critical factors for a startup’s success."

Read Ronak's Story