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Washington University in St Louis Olin Business School

Olin Business SchoolOlin Business School
Home > Centers and Initiatives > Center for Experiential Learning > CEL Entrepreneurial Consulting Team

“Competitive benchmarking was the perfect project for CELect. The student team helped us find answers on competitor insights and influential companies in the industry.”

Ronak Sheth

Executive Vice President, Strategy & Product


“Everyone has their own learning style, but learning by doing in a startup environment is the art of who I really am.”

Geoff Stonner

MBA 2014

CELect team member for FoodEssentials

CEL Entrepreneurial Consulting Team (CELect)

The CEL Entrepreneurial Consulting Team (CELect) delivers impact to the St. Louis start-up community. Through a partnership with the T-Rex Incubator, students work with local entrepreneurs, applying their critical thinking skills to early-stage business challenges in marketing, resource management, and strategy.


During fall 2013 through spring 2014, 47 students worked with 12 entrepreneurial organizations, including:

Farmplicity Less Annoying, CRM
Mobius Therapeutics
Food Essentials Lumate
Gremlin Makeaboo

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Fast Facts

Average # students CELect engages in startup projects each academic year