A empirical look at research issues on individual choice behavior. Lectures discusses modeling and estimation issues pertaining to one stream of empirical research on choice behavior. Topics include brand choice, unobserved heterogeneity, state dependence, purchase incidence, purchase quantity, store choice, market structure, aggregation, empirical industrial organization and dynamic choice. A scanner panel database, as well as a number of estimation codes written by the instructor in the Gauss programming language, is available for students to build on and run their econometric analyses. The focus is mainly on recent, "state-of-the-art" papers although the perspective of older, "classic" papers is provided as and when appropriate. Frequentist (likelihood-based) inference is used for most part, and Bayesian inference is discussed as and when necessary.

Prerequisites: Graduate-level introductory courses in Statistics and Econometrics. Normally offered in the fall of odd numbered years.

Provides an overview of analytical models in marketing as well as an in-depth discussion of game theory topics frequently used in Economics and Marketing literature. Consists roughly of two parts. The first part helps students to achieve understanding, justification, and intuition for the commonly-used equilibrium concepts and ideas in game theory, such as Nash, Bayesian Nash, and Markov-perfect equilibria, and sub-game perfection. The second studies how these concepts have been used in the current business and economics literature.

Examines selected research pertinent to consumer and managerial decision making in marketing. The framework used is grounded in behavioral decision research. Students examine the classic works on judgment and decision making, and then focus on some more contemporary issues. These issues include, a critique of biased decision making, mental accounting/budgeting of expenditure, time management, excessive choice and trade-off difficulty The primary course objectives are to: Provide a selective but intensive exposure to research in key substantive and methodological issues in the area of judgment and decision making. Synthesize a framework for understanding both the normative and descriptive principles that may govern consumer and managerial decision behavior in marketing contexts. Develop a critical perspective that enables students to identify opportunities for theoretical advances, methodological innovations and relevant applications in this genre of research in marketing. Equip students to conceptualize, design and implement original research on consumer and managerial decision making issues in marketing.