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Olin’s academic research in marketing focuses on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. This research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.
We conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies and explore the profit implications of using alternative strategies. We identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.
The Marketing faculty members are currently working on a variety of topical areas addressing important strategic issues, including:
- Models of Consumer Interaction & Communication
- Models of Consumer Search
- Brand management
- Channel Coordination in the Presence of Uncertainty
- Consumer Value Construction, Bidding & Regret in Auctions
- Effect of Goals on Performance
- Consumer Online Purchase Patterns
- Collaboration & Competition
- Impact of Perceived Quality & Brand Sales on Shelf Space Allocations
- Information & Inventory in Distribution Channels
- Interaction Between Persuasive & Informative Advertising & Quality Choice
- Dynamic Structural Model of Consumer Flexible Consumption
- Customer Profitability Patterns
Tat Chan
Associate Professor of Marketing
PhD, Yale University
Applied Econometrics, dynamic choice models, new empirical I.O.
Samual Chun
Lecturer in Marketing
PhD, Washington University
Applied sales management and leadership, pricing, customer focus, general marketing management
Cynthia Cryder
PhD, Carnegie Mellon University
Assistant Professor of Marketing
Judgment and decision making, prosocial behavior, incentives, field and internet research methodology
Joseph Goodman
Assistant Professor of Marketing
PhD, University of Texas at Austin
Consumer behavior and decision making, consumer happiness product assortment-variety, consumer superstitions-illusions of control
Dmitri Kuksov
Assistant Professor of Marketing
PhD, University of California, Berkeley
PhD, Brigham Young University
Microeconomics/industrial organization, information technology, e-commerce, marketing management and strategy, pricing
Michael Lewis
Professor of Marketing
PhD, Northwestern University
Marketing:customer relationship and revenue management, nonlinear and dynamic pricing
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Selin Malkoc
Assistant Professor of Marketing
PhD, University of North Carolina
Behavorial science, consumer behavior,
decision making, market research
Chakravarthi Narasimhan
Philip L. Siteman Professor of Marketing
PhD, University of Rochester
Pricing, price promotions, supply chain
strategies, e-commerce, new products
Sherif Nasser
Assistant Professor of Marketing
PhD 2008, New York University
Media management, game theory,
advertising social networks, competitive strategies
John Norton
Senior Lecturer in Marketing
PhD 2008, University of Texas at Dallas
Diffusion of innovation, communications,
channel management
Ambar Rao
Fossett Distinguished Professor Emeritus of Marketing
PhD, University of Pennsylvania
Product strategy, marketing management, advertising
Ying Xie
Assistant Professor of Marketing
PhD, Northwestern University
Marketing – management and strategy
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See Marketing Faculty Working Papers.
* See the faculty directory for visiting professors and adjunct faculty.
Hai Che
PhD 2003
University of California, Berkeley
Yuxin Chen
PhD 1999
New York University
Samuel Chun
PhD 1995
Harvard University
Chuan He
PhD 2002
University of Colorado at Boulder
Tingting He
PhD 2008
University of Wisconsin
Kyryl Lakishyk
PhD expected Aug. 2008
Catholic University of Portugal
Yuanfang Lin
PhD 2005
University of Washington
Yu Ma
PhD 2005
University of Alberta, Canada |
Rakesh Niraj
PhD 2001
University of Southern California
Sudipt Roy
PhD 2008
Indian School of Business
Kabir Sen
PhD 1991
Lamar University
Andrei Strijnev
PhD 2003
University of Buffalo (The State University of New York)
Soo-Jiuan Tan
PhD 1993
National University of Singapore
Ronald T. Wilcox
PhD 1996
Carnegie Mellon
Ping Xiao
PhD 2008
National University of Singapore
Qin Zhang
PhD 2002
University of Texas/Dallas |
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