Chunhua Wu

Marketing

Ph.D. Marketing 2012 (expected), Washington University in St. Louis - Olin Business School
B.S. Statistics 2007, Fudan University, China
Non-Degree Exhange Statistics 2005, National University of Singapore, Singapore

Research interests:

Search Engine Advertising
User Generated Contents
Word-of-Mouth Marketing
Sales-force Compensation
Structural Modeling

Papers:

"Incentivizing the Creation of Word-of-Mouth," with Tat Y. Chan and Ying Xie, working paper

"Measuring the Value of Customer Acquisition from Search Advertising," with Tat Y. Chan and Ying Xie, working paper

Other Professional Experience:

Founder & Consultant, DianDai.com, Shanghai, China (2007 - Present)
Analyst, Technical Center, Shanghai Media Group, Shanghai, China (2006 - 2007)
Research Assistant, MasterCard Advisors Group, China (2006 - 2006)

Awards/honors:

Washington University in St. Louis Doctoral Fellowship, 2007 - Present
MasterCard Scholarship, 2006
Fudan University Scholarship, 2004 - 2007
Shanghai Excellent Student Award, 2004

Personal interests:

Photography