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At Olin, the Marketing discipline is distinguished by a demand for innovative ideas, critical thinking and a strong emphasis on quantitative abilities. The program has two areas of study in marketing: Marketing Science and Consumer Behavior. Marketing Science focuses on economic fundamentals including microeconomic theory and econometrics. Using this methodology, students can examine mathematical modeling of buyer-seller interactions, consumer choices, purchase behavior, resource allocation, components of the marketing mix and new product development.
Consumer Behavior students concentrate on psychology fundamentals including cognitive psychology, social psychology and behavioral decision theory. These areas provide a strong foundation as students study and research consumer judgment and decision making, cognition, culture, emotions, motivation, individual differences, perception and social influence. Some PhD marketing students may analyze the intersection of Marketing Science and Consumer Behavior, exploring how the interplay of these two broad areas can improve understanding and predict marketing phenomena.
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