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Curriculum Vitae
Email: chunhuawu@wustl.edu
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Chunhua Wu
Marketing
Ph.D. Marketing 2012 (expected), Washington University in St. Louis - Olin Business School
B.S. Statistics 2007, Fudan University, China
Non-Degree Exhange Statistics 2005, National University of Singapore, Singapore
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Empirical and analytical modeling in marketing
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Research interests:
Advertising Networks, Open Innovation, Search Engine Advertising
Papers:
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"Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense," working paper
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"Social Network Learning: How User Generated Contents on Review Websites Influence Consumer Decisions," with with Tat Y. Chan, Hai Che and Xianghua Lu, working paper
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"Measuring the Lifetime Value of Customers Acquired from Google Search Advertising," Marketing Science, Tat Y. Chan, Chunhua Wu and Ying Xie, forthcoming
Academic/professional activities:
2011 Marketing Science Conference Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense
2010 China India Consumer Insights Conference Social Network Learning: How User Generated Contents on Review Websites Influence Consumer Decisions
2010 AMA Sheth Foundation Doctoral Consortium
2009 Marketing Science Conference Creating WOM: Incentives and Strategic Responses
2009 Collaborative and Multidisciplinary Research Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
2008 Marketing Science Conference Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
Other Professional Experience:
Co-Founder , DianDai.com, Shanghai, China (2007 - Present)
Research Assistant, MasterCard Advisors Group, China (2006 - 2006)
Awards/honors:
Chinese Government Award for Outstanding Self-Financed Students Abroad, 2011
Doctoral Consortium Fellow, AMA Sheth Foundation, 2010
Hubert C. Moog Scholar for Academic Excellence, Washington University in St. Louis, 2010
Doctoral Fellowship, Washington University in St. Louis, 2007 - Present
Personal interests:
Photography, Calligraphy
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