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Critical Platforms: Growth Engine


“Growth. Responsiveness. People. The three top issues on the CEO's agenda…Profitable growth is a clear business imperative.”

The Capacity Within: The Global Human Capital Study 2005
— IBM Business Consulting Services

Public or private, a key indicator of corporate health lies in the growth rates of both the revenue and EBIT lines of the operating statement: Growth must sustain profitability and profitability must sustain growth.

Driving profitable corporate growth presents challenges even during times of economic prosperity. This is especially true for companies that have experienced market success and are already sizable. The bigger the base of dollar sales, the harder it is to grow it meaningfully without deviating from the original value proposition. Yet, there are critical junctures in a company's development in which senior management needs to look beyond past successes to chart new courses for continued increases in sales and earnings.

Olin Business School now offers Growth Engine as a means by which your company executives can absorb and learn to apply the latest thinking on igniting and sustaining corporate growth.

Our faculty has designed a sequence of topics that goes beyond isolated functional-domain based presentations. This platform integrates the areas of Strategy, Organizations, Finance and Marketing to provide comprehensive views of:

  • Creating and leading a growth-focused organization that focuses on both top and bottom lines
  • Developing key processes that balance the need to drive profits through operational excellence with the need to invest in innovations and risky acquisitions to create future growth platforms
  • Implementing a market-focused culture that uses customers as a key asset to drive profitability and provide corporate opportunities to develop margin sustaining client solutions

Growth Engine uses case studies, facilitated discussions, exercises, frameworks and functional tools to deliver its messages. The table below provides a snapshot of this platform.

Growth Engine

Topics Coverage
The Competing Paradigms of Corporate Growth
  • The Competing Values Model: Why profitable growth is difficult to sustain
  • Understanding the tension between operational excellence and innovation
  • Creating shareholder value
Building a Culture of Balance
  • Using strategic planning to balance growth and profitability
  • Designing and implementing management processes
  • Creating a culture of market focus
Organizing and Leading for Growth
  • Understanding the requirements of corporate transformation
  • Managing large-scale organizational change
  • Developing leaders who drive growth



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