Anthony Sardella
Adjunct Professor
Research Interests:
Behavioral Decision Making, Crisis Management, Reputation Management, Non-Market Strategy, Perception, Reputation and Risk Analyses, Measurement of Marketing and Communication landscape through consumer-generated media
Selected Publications:- "Mr. Sardella has contributed in the development of various business case studies at the Kellogg School of Management, Northwestern University, focusing on the successful commercialization and branding strategies for novel technologies and their relationship to marketing and advertising strategy, organizational structure and business development strategies. In addition, he has authored and co-authored over 25 papers in the field of human health risk assessment prepared on behalf of government, and non-governmental scientific bodies.",
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Academic/Professional Activities:- Board Member, Biotechnology Industry Association
- Board Member, CEFIC
- Managing Director and Founder, evolve24
- Board Member, Institute for Innovation & Growth
- Member, Knowledge Management Institute
- President, Maritz Research
- Member, Marketing Science Institute
- Held various senior roles including Director of Biotechnology Marketing Services, Monsanto Company
- Member, Pharmaceutical Education Research Institute
- Held senior business, scientific, marketing and public affairs positions, Pharmacia
- Board Member, Society for Risk Analysis
- Board Member, The American Chemical Specialty Manufacturers Association
- Board Member, The European Chemical Industry Council
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Mr. Sardella is a recognized leader in the field of managing businesses to overcome reputation management challenges. He is a frequent speaker and consultant to corporations facing reputation issues and wanting to develop a marketing program, reputation management strategy, or strategic communications plan within a high concern, low trust environment.
Anthony Sardella's Home Page
Email: sardella@wustl.edu
Phone: (314) 935-8543
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