Selin Malkoc
Assistant Professor of Marketing
Area of Expertise:
Consumer Behavior and Decision Making, Marketing Research
Research Interests:
Consumer Behavior, Behavioral Decision Making, Intertemporal Preferences
Selected Publications:- "Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences", Journal of Consumer Research, with J. Goodman
- "Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives", Journal of Consumer Psychology, 2013
- "Unstuck From the Concrete: Carryover Effectss of Abstract Mindset in Intertemporal Preferences", Organizational Behavior and Human Decision Making, 112-126, with G. Zauberman, J. Betterman, 2010
- "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences", Journal of Marketing Research, Issue 4, 543-556, with B. Gal, K. Kim, J. Betterman, 2009
- "How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention", Marketing Letters, 383-397, with R. Ratner, D. Soman, G. , D. Ariely, Z. Carmon, P. Keller, B. Kim, F. Lin, D. Small, K. Wertenbroch, 2008
- "Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon", Journal of Marketing Research, Issue 4, 618-627, with G. Zauberman, 2006
- "Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability", Psychological Science, Issue 5, 411-417, with G. Zauberman, C. Ulu, 2005
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Academic/Professional Activities:- Program Committee, Annual Conference--Association of Consumer Research (2010); Annual Conference--Society of Consumer Psychology (2009, 2010)
- Reviewer, Ad Hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Retailing, Cognitive Science, Neuro Economic Psychology, Production and Operations Management, Association of Consumer Research Annual Conference, Society for Consumer Psychology Annual Conference, European Marketing Association Conference
- Faculty Representative, Harring Symposium, University of Indiana
Awards/Honors:- Paul E. Green Award, American Marketing Association, 2010
- Most Influential Faculty, Alpha Kappa Psi Carlson School of Management, 2008
- Merit-based travel scholarship, JDM@SPSP, 2006
- Peggy Lee & Sunil Wahal Award(Outstanding "Up and Coming" PhD Student), Kenan-Flagler Business School, 2005
- AMA-Sheth Foundation Doctoral Consortium Fello, 2004
- Highest Honors in Business Administration, Bilikent University, Ankara, Turkey, 2000
Personal Interests:
Salsa dancing, swimming, cooking
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Selin Malkoc holds a B.A. (Business Administration) from Bilkent University, Turkey, and a Ph.D. (Marketing) from the University of North Carolina's Kenan-Flagler Business School. Prior to joining Olin School, Prof. Malkoc was an assistant professor at the Carlson School of Management, University of Minnesota. Malkoc's research specialties include judgment and decision making, inter-temporal choice, the role of consumer mindsets and representations in decision making. Her research focuses on helping consumers make better decisions for themselves and has appeared in a variety of top-tier journals including Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Psychological Science.
Selin Malkoc's Home Page
Selin Malkoc's Curriculum Vitae
Email: malkoc@wustl.edu
Phone: (314) 935-4846
PhD 2006, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
BA 2000, Bilkent University
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