Joseph K. Goodman

Assistant Professor of Marketing

Areas of Expertise:

Consumer Behavior; Marketing - Consumer Behavior and Decision Making

Research Interests:

Consumer Behavior and Decision Making; Consumer Happiness; Product Assortment and Variety; Consumer Superstitions and Illusions of Control

Selected Publications:

"Choosing for Here and Now vs. There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences," Journal of Consumer Research, Issue 38, with S. Malkoc, December 2012
"Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples," Journal of Behavioral Decision Making, with A. Cheema, C. Cryder, (Forthcoming)
"Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?" Journal of Consumer Research, Issue 36, 188 - 198, with J. Irwin, and L. Nicolao, August 2009
"Special Random Numbers: Beyond the Illusion of Control," Organizational Behavior and Human Decision Processes, Issue 99, 161 - 174, with J. Irwin, March 2006

Awards/honors:

Fred Moore Assistant Instructor Award for Teaching Excellence, McCombs School of Business, The University of Texas at Austin, May 2007
AMA-Sheth Foundation Doctoral Fellow, University of Connecticut, July 6-10, 2005
13th Annual University of Houston Doctoral Symposium Fellow, Houston, TX, 2004
34th Annual Haring Symposium Fellow, Indiana University, Bloomington, IN, 2003

Personal interests:

Travelling, running, and consuming in the natural habitat

Professor Goodman joined the Olin faculty in 2008. Prior to joining the Olin School, Professor Goodman was Assistant Professor at the University of South Carolina. He received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. His primary research interests are in consumer behavior and judgment and decision making, specifically the role of product assortment and variety in the decision making process and how consumption affects consumer happiness.

Joseph K. Goodman's home page
Joseph K. Goodman's curriculum vitae (pdf *)
Email: goodman@wustl.edu
Phone: (314) 935-6354

Ph.D. Marketing 2007, The University of Texas at Austin