Joseph Goodman
Assistant Professor of Marketing
Area of Expertise:
Consumer Behavior and Decision Making, Marketing, Consumer Behavior
Research Interests:
Consumer Behavior and Decision Making; Consumer Happiness; Product Assortment and Variety; Consumer Superstitions and Illusions of Control
Selected Publications:- "Help or Hinder? Recommendations Signage and Choice Expansion from Large Assortments", Journal of Consumer Psychology, with S. Broniarczyk , L. McAlister, J. Griffin
- "Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples", Journal of Behavioral Decision Making, with C. Cryder, A. Cheema
- "Choosing for Here and Now vs. There and Later: the Moderating Role of Construal on Assortment Size Preferences", Journal of Consumer Research, Issue 39, with S. Malkoc, 2012
- "Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?", Journal of Consumer Research, 188-198, with L. Nicolao, J. Irwin, 2009
- "Special Random Numbers: Beyond the Illusion of Control", Organizational Behavior and Human Decision Processess, 161-174, with J. Irwin, 2006
- "Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products", Journal of Marketing Research, with C. Irmak
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Awards/Honors:- Fred Moore Assistant Instructor Award for Teaching Excellence, McCombs School of Business, The University of Texas at Austin, 2007
- AMA - Sheth Foundation Doctoral Fellow, University of Connecticut, 2005
- 13th Annual University of Houston Doctoral Symposium, University of Houston, 2004
- 34th Annual Haring Symposium Fellow, Indiana University, Bloomington, 2003
Personal Interests:
Travelling, running, and consuming in the natural habitat
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Professor Goodman joined the Olin faculty in 2008. Prior to joining the Olin School, Professor Goodman was Assistant Professor at the University of South Carolina. He received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. His primary research interests are in consumer behavior and judgment and decision making, specifically the role of product assortment and variety in the decision making process and how consumption affects consumer happiness.
Joseph Goodman's Home Page
Joseph Goodman's Curriculum Vitae
Email: goodman@wustl.edu
Phone: (314) 935-6354
PhD 2007, University of Texas, Austin, McCombs School of Business
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