Mahendra R. Gupta

Dean and Geraldine J. and Robert L. Virgil Professor of Accounting and Management

Areas of Expertise:

Accounting - Managerial Accounting; Economics - Health Economics; Information Technology; Management Science - Decision Analysis; Management Strategy; Marketing - Marketing Management and Strategy; Technology Management

Research interests:

Managerial accounting, strategic cost management and control

Selected Publications:

To view publications by this professor, visit the Publications and Working Papers section of our site.

• "Understand Customer Level Profitability Implications of Satisfaction Programs," with G. Foster, C. Narasimhan, and R. Niraj, working paper
• "Staging Venture Capital: Empirical Evidence On the Differential Roles of Early Versus Late Rounds," with A. Davila, G. Foster, working paper
• "The 2001 Corporate Eprocurement Benchmark Survey Results," with R. Palmer, working paper
• "Moving Procurement Systems to the Internet: The Adjoption and Use of E-Procurement Technology Models," with A. Davila, and R. Palmer, working paper
• "Customer Profitability in a Supply Chain," Journal of Marketing, with C. Narasimhan, and R. Niraj, 2001
• "Estimation of Benchmark Performance Standards," Journal of Accounting and Economics, with N. Dopuch, 1997
• "Product Cost Information and Cost-Based Decisions: An Experimental Investigation," Contemporary Accounting Research, with R. King, 1997

Academic/professional activities:

Editorial Boards: The Accounting Review; The Journal of Management Accounting Research; Accounting Horizons; International Journal of Applied Quality Management

Awards/honors:

Marcile and James Reid Professor, 1996-1997
Awarded First Place in Doctoral Dissertation Competition by AAA, 1991
Dissertation Fellowship Award from Digital Equipment Corporation and Center for Integrated Systems

Personal interests:

Professor Gupta enjoys reading, cooking, and movies. He is married to Sunita and has two children, Vivek and Sumi.