Michael Lewis

Assistant Professor of Marketing

Research interests:

customer relationship management, revenue management; and nonlinear and dynamic pricing

Selected Publications:

• "The Influence of Loyalty Programs and Short-term Promotions on Customer Retention," Journal of Marketing Research, Issue August, 281-292, (2004)
• "A Dynamic Programming Approach to Cusomer Relationship Pricing," Management Science, Issue 51(6), 986-994, (2005)
• "Incorporating Strategic Consumer Behavior into Customer Valuation," Journal of Marketing - (Special issue on Customer Relationship Management), Issue 69(3), 230-238, (2005)
• "An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions," Marketing Science, Issue 25(1), 51-64, with S. Fay, and V. Singh, (2006)
• "Customer Acquisition Promotions and Customer Asset Value," Journal of Marketing Research, Issue May, 195-204, (2006)
• "The Effect of Shipping Fees on Customer Acquisition, Customer Retention, and Purchase Quantities," Journal of Retailing, Issue 82(1), 13-23, (2006)
• "Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball," Journal of Marketing Research, Issue October, 535-549, (2008)