Selin Malkoc

Assistant Professor of Marketing

Areas of Expertise:

Behavioral Science; Consumer Behavior; Marketing - Consumer Behavior and Decision Making; Marketing - Marketing Research

Research interests:

Consumer Behavior, Behavioral Decision Making, Intertemporal Preferences

Selected Publications:

• "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences," Journal of Marketing Research, with J. Bettman, B. Kim, and G. Zauberman, Forthcoming
• "How Behavioral Decision Research Can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention," Marketing Letters, with D. Ariely, Z. Carmon, P. Keller, B. Kim, F. Lin, R. Ratner, D. Small, D. Soman, K. Wertenbroch, and G. Zauberman, Forthcoming
• "Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon," Journal of Marketing Research, Issue 43, No. 4, with G. Zauberman, 2006
• "Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability," Psychological Science, Issue 16, No. 5, 411-417, with C. Ulu, and G. Zauberman, 2005

Academic/professional activities:

Ad-hoc reviewer: Journal of Consumer ResearchJournal of Consumer Psychology, Journal of Retailing, Neuro Economic Psychology, Production and Operations Management
Faculty Representative: Harring Symposium, University of Indiana, 2007

Awards/honors:

Most Influential Faculty: Alpha Kappa Psi, Carlson School of Management, 2008
Merit-based travel scholarship: JDM@SPSP, 2006
Peggy Lee & Sunil Wahal Award (Outstanding Up and Coming PhD Student): Kenan Flagler Business School, 2005
Fellow: AMA-Sheth Marketing Doctoral Consortium, 2004
Highest Honors in Business Administration: Bilkent University, 2000

Personal interests:

Salsa dancing, swimming, cooking