Seethu Seetharaman
W. Patrick McGinnis Professor of Marketing
Area of Expertise:
Pricing
Research Interests:
Understanding dynamic choice behavior of households using econometric models
Selected Publications:- "Speed of Replacement: Modeling Brand Loyalty Using Last-Move Data", Journal of Marketing Research, Issue 3, 494-505, with H. Che, 2009
- "Price Competition in Markets with Consumer Variety Seeking", Marketing Science, Issue 3, 516-525, with H. Che, 2009
- "Too Close To Be Similar: Product and Price Competition in Retail Gasoline Markets", Quantitative Marketing and Economics, Issue 3, 205-234, with G. Iyer, 2008
- "A Cross-Category Model of Households' Incidence and Quantity Decisions", Marketing Science, Issue 2, 225-235, with N. Rakesh, V. Padmanabhan, 2008
- "An Econometric Model of Location and Pricing in the Gasoline Market", Journal of Marketing Research, Issue 4, 622-635, with T. Chan, V. Padmanabhan, 2007
- "Bounded Rationality in Pricing Under State Dependent Demand: Do First Look Ahead?", Journal of Marketing Research, Issue 3, 434-449, with H. Che, K. Sudhir, 2007
- "Optimal Pricing Strategies for an Automotive Aftermarket Retailer", Marketing Research, Issue 4, 588-604, with M. Mantrala, R. Kaul, S. Gopalakrishna, A. Stam, 2006
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Academic/Professional Activities:- Editor, Associate Editor, Journal of Marketing Research (JMR)
- Editorial Review Board Member, Journal of Marketing Research (JMR)
- Editorial Review Board Member, Marketing Science
- Editor, Associate Editor, Quantitative Marketing and Economics (QME)
- Editorial Review Board Member, Review of Marketing Science
Awards/Honors:- Faculty Representative to the 28th Annual UH Doctoral Symposium, University of Houston, 2010
- Scholarship Excellence Award, Jones School of Management, Rice University, 2007
- Invitational Young Scholars Conference, Park City, UT, 2005
- Invited Faculty Representative to the AMA Sheth Doctoral Consortium, 2005, 2007, 2008, 2009, 2010
Personal Interests:
Professor Seetharaman enjoys movies, Ilaiyaraja songs, and traveling.
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Professor Seetharaman was an instructor in the marketing department at Cornell University during his doctoral studies. Professor Seetharaman's teaching interests include marketing research, marketing management and database marketing.
Seethu Seetharaman's Curriculum Vitae
Email: seethu@wustl.edu
Phone: (314) 935-3574
PhD 1998, Cornell University
MS 1996, Cornell Univeristy
MS 1993, University of Utah
BA 1991, Indian Institute of Technology
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