Assistant Professor of Marketing
Area of Expertise:
Microeconomics/ Industrial Organization, Advertising, Marketing Management and Strategy, Pricing
Media Management, Game Theory, Advertising, Social Networks, Competitive Strategies
Reading, film, woodworking, traveling
Sherif Nasser's research focuses on media and entertainment issues. Particularly, he studies the effects of competitive pressures on advertising clutter, pricing of digital entertainment products, and how online social networks serve as media for transmitting product information. Prior to joining Olin, Nasser taught Marketing Principles at New York University while finishing his doctoral studies there. He currently teaches New Product Management to Undergraduate students and Creating Innovative Products to MBA students.
Phone: (314) 935-4915
PhD 2008, Stern School of Business, New York University