Tirthankar Roy
Visiting Assistant Professor of Marketing
Area of Expertise:
Business-to-Business Marketing, Consumer Products Marketing, Marketing Management and Strategy, Marketing Research, Pricing
Research Interests:
Customer response to targeted promotions; Channels of distribution; Competitive strategies with asymmetric information; Customer retention strategies
Selected Publications:- "Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response", Journal of Marketing, Issue 74, 121-132, with M. Barone, 2010
- "The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective", Journal of Consumer Psychology, Issue 20, 78-89, with M. Barone, 2010
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Dr. Roy joined the Olin Business School in Fall 2011. He has previously taught classes in the BBA, MBA and Ph.D. programs while an Assistant Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor. He has also taught BBA and MBA classes at the College of Business, Iowa State University. His research has been published in Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Theory and Decision
Email: troy22@wustl.edu
Phone: (314) 935-3320
BS , Indian Statistical Institute
MS , Indian Statistical Institute
PhD , Anderson School at UCLA
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