Carol Johanek
Adjunct Professor of Marketing
Areas of Expertise:
Marketing - Advertising; Marketing - Consumer Behavior and Decision Making; Marketing - Marketing Management and Strategy; Marketing - Marketing Research; Operations & Manufacturing Management
Research interests:
Carol has over seventeen years of marketing management and strategic planning experience; specificaly in the fields of ualitative and quantitative research.
Academic/professional activities:
Member of the American Marketing Association
Member of the QRCA (Qualitative Research Consultants Association)
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Carol Johanek's background encompasses a variety of management with major Fortune 500 companies; including Ralston Purina and Anheuser-Busch. Although specializing in the manufacturing and packaged goods fields, Johanek's area of expertise has been shared with a diverse group of categories in the service and consumer packaged goods markets. Her present clientele include Ameritech Alton Belle Casino, Charter Communications, Easton, Procter and Gamble, Mallinckrodt Medical, BJC Health Systems, Chiquita Brand International and Maritz Inc. Johanek has been published in literature for the ASTD (American Society for Training and Development) and in the Progressive Woman Publication.
Email: johanek@wustl.edu
M.B.A. 1986, St. Louis University
B.A. , St. Louis University
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