Chakravarthi Narasimhan

Director of the Ph.D. Program and Philip L. Siteman Professor of Marketing

Areas of Expertise:

Economics - Microeconomics/ Industrial Organization; Management Strategy; Marketing - Consumer Products Marketing; Marketing - Distribution Channels; Marketing - E-Commerce; Marketing - Marketing Management and Strategy; Marketing - Marketing Research; Marketing - Pricing; Statistics/Econometrics

Research interests:

His current research interests are in supply chain strategies especially under uncertainty, competitive strategies in information intensive environment (e-strategies), modeling customer profitability and choice modeling.

Selected Publications:

To view publications by this professor, visit the Publications and Working Papers section of our site.

• "Persuasive Advertising and Product Line Design," with Y. Lin, working paper
• "Salesforce Compensation: Revisiting and Extending the Agency-Theoretic Approach," with A. Coughlan, S. Misra, working paper
• "Understand Customer Level Profitability Implications of Satisfaction Programs," with G. Foster, M. Gupta, and R. Niraj, working paper
• "Information and Inventory in Distribution Channels," with G. Iyer, and R. Niraj, working paper
• "Vertical Information Sharing in Distribution Channels," working paper
• "Incorporating Future Price Expectations in a Model of Whether, What and How Much to Buy Decisions," with S. Seetharaman, and Q. Zhang, working paper
• "Inventory and Information in Distribution Channels," with G. Iyer, and R. Niraj, working paper

Academic/professional activities:

An associate editor of Management Science
On the editorial board of Marketing Science
Member: Business to Business Steering Committee at MSI
Past Secretary-Treasurer of the TIMS College on Marketing

Personal interests:

Professor Narasimhan is an avid sports fan. He plays tennis and likes to travel and hike.