Ambar G. Rao

Fossett Distinguished Professor Emeritus of Marketing

Areas of Expertise:

Management Science - Decision Analysis; Marketing - Consumer Products Marketing; Marketing - Marketing Management and Strategy; Marketing - Marketing Research

Research interests:

Product strategy, marketing management, advertising, new product management

Selected Publications:

• "Adaptive Aspirations and Contributions to a Public Good: Generic Advertising as a Response to Decline," Organizational Behavior and Human Decision Processes, Issue 1-2, 22-33, with W. Bottom, S. Krishnamurthy, November 2003
• "Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons," Journal of Marketing Research, with C. Heilman, K. Nakamoto, May 2002
• "Assessing When Increased Media Weight Helps Real World Ads Generate Incremental Sales," Journal of marketing Research, with D. MacInnis, and A. Weiss, 2002
• "Truth and Consequences: An Analysis of Vaporware and New Product Announcements," Journal of Marketing Research, with B. Bayus, S. Jain, 2001
• "Too Little Too Early: The Case of the Apple Newton," Journal of Marketing Research, with B. Bayus, S. Jain, 1997
• "Transition Times: Distributions Arising from Time Heterogenous Poisson Processes," Management Science, with P. Lenk, 1995

Academic/professional activities:

Referee: Journal of Marketing Research; Marketing Science; Management Science