The Olin Award recognizes Olin faculty research that has the greatest potential to advance business.
Each year, faculty submit papers for consideration and the papers are judged by a group of national business executives and educators. Richard Mahoney, Olin executive in residence and former chairman and CEO of Monsanto, initiated the award in 2008 to promote scholarly research that has timely practical applications for complex management problems.
Winner(s) receive a $10,000 honorarium.
Baojun Jiang, assistant professor of marketing, co-authored "Pricing and Persuasive Advertising in a Differentiated Market" (PDF) with Kannan Srinivasan, professor of international business, Carnegie Mellon Tepper School of Business. The researchers examine how competitive firms’ pricing and persuasive advertising strategies as well as profits are affected by changes in consumer preferences, unit production costs, and advertising efficiencies.
Tat Y. Chan, associate professor of marketing; Chunhua Wu, PhD marketing (expected ’12); and Ying Xie, associate professor of marketing, co-authored the 2012 winning Olin Award paper: “Measuring the Lifetime Value of Customers Acquired from Google Search Advertising.” (PDF) The researchers developed a method to measure the value of Google pay-per-click advertising taking into account both online purchase and the potential for “cross-channel sales spillover” when online customers purchase goods or services off-line.
Radhakrishnan Gopalan, assistant professor of finance; Todd T. Milbourn, Hubert C. & Dorothy R. Moog Professor of Finance; and Anjan V. Thakor, director of the PhD program and John E. Simon Professor of Finance, co-authored the 2011 winning Olin Award paper: “The Optimal Duration of Executive Compensation: Theory and Evidence.” (PDF) This new research offers an evidence-based model to help the board of directors align the duration of the CEO’s compensation with the strategic needs of the company.
Judi McLean Parks, Reuben C. and Anne Carpenter Taylor Professor of Organizational Behavior, co-authored "Give and Take: Incentive Framing in Compensation Contracts" (PDF) with James W. Hesford, assistant professor of accounting, Cornell University. The research examines the relationship between different forms of compensation (performance-contingent and salary) and fraudulent behavior.
Markus Baer, assistant professor of organizational behavior; Kurt Dirks, professor of organizational behavior; and Jackson Nickerson, Frahm Family Professor of Organization and Strategy, co-authored "A Theory of Strategic Problem Formulation." Read more.
Jackson Nickerson and Todd Zenger, Robert and Barbara Frick Professor of Business Strategy, co-authored of “Envy, Comparison Costs and the Economic Theory of the Firm.” Read more.