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Trade Publications
Database vendors and electronic journal publishers have given Olin license rights to their services. Contracts specify only current Olin students, faculty and staff have access to these restricted resources. View Remote Access for more information on how this impacts your ability to connect.
A trade publication is one that focuses on a specific industry(e.g. Automotive News, Beverage World, Institutional Investor) and is targeted to people who work in that industry. Trade journals are especially useful to marketing students looking for information such as advertising information, market share data, general industry trends, product information, etc. Listed below are good sources for finding articles in trade publications:
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RDSBusiness Reference Suite
RDS includes 3 databases: Business & Industry and TableBase are particularly useful to marketing students. Business & Management Practices are good for those looking at the management/organization literature.
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Factiva
One of the premier resources produced by the publisher of The Wall Street Journal. It provides access to the full text of thousands of popular business and general publications. Also has the full text of all Dow Jones publications including The Wall Street Journal, hundreds of newspapers and also financial information on public companies.
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LexisNexis Academic
A full text resource to hundreds of business and general interest magazines and newspapers. Excellent source for company, industry and product information. Also good for general and political news. Legal and medical information can also be obtained. Updated daily.
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Infotrac
An indexing service to several hundred business and
general interest publications. Contains the full text of the majority of sources that are
indexed. Updated daily.
Infotrac includes:
General Business File ASAP
Analyze company performance and activity, industry events and trends as well as the latest in management, economics and politics. Access to a combination of broker research reports, trade publications, newspapers, journals and company directory listings with full text and images available.
Business and Company Resource Center
Business and Company Resource Center is a fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information.
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