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OLIN ALUMNI MAGAZINE |
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Alumni Challenge the Status Quo
From building a library in rural Ghana to converting AT&T’s global fleet to alternative fuel vehicles, alumni are changing the way world does business. For these change agents, passion and compassion drive their non-conventional careers.
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Navigating the Brave New World of Social Media
In less than a decade, Facebook, Twitter, and YouTube have turned traditional marketing and advertising upside down. Marketing professor Seethu Seetharaman, an MBA grad and a social media consultant talk about the revolution that is taking place at our fingertips. Read excerpts from their conversation and watch the unedited version of their lively chat on YouTube.
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Startup Boom Has Deep Roots at Olin
Olin alumni and students are involved in every aspect of the thriving St. Louis startup community. Meet some of the movers and shakers of the Silicon Prairie in the new issue of OlinBusiness magazine, available online.
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Also in this Issue:
Alumni News
Building Olin
| By the Numbers
Class Notes |
In Memoriam
Seen & Heard |
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Olin Praxis, Research That Impacts Business features executive summaries of timely faculty work in all areas of business management. This issue covers new research on the: value of customers obtained via Google search; causes of financial crises; pitfalls of performance-based pay; role of short sellers in financial markets; consumer relationships with multi-feature products; workplace discrimination; exit strategies for banks and Enterprise Risk Management. MBA students collaborate with the editors on the production of Olin Praxis.
Download Olin Praxis (PDF) | |
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