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Marketing Chronology and Requirements

 

Courses/Seminars Goals/Objectives
First Year, Summer
  • Math Review

  • Prepare for the first year econ and stat courses
  • First Year, Fall
  • Quantitative Methods in Economics I and II (Econ 511 and 512), Microeconomics I (Econ 503)

  • Audit Marketing Management MKT 5500 (waived with a prior MBA)

  • Audit PhD. Seminar in marketing MKT670

  • Attend all marketing workshops

  • Learn analytical tools, research methods, problem solving skills and exposure to research in marketing

  • First Year, Spring
  • Microeconomics II (Econ 504)

  • Introduction to Econometrics (Econ 513)

  • Bayesian Econometrics (Econ 515)

  • Ph.D. seminar in marketing

  • Build on the repertoire of the skill set already acquired; learn empirical models and estimation techniques

  • Develop a deeper understanding of research process in marketing

  • Second Year, Summer
  • Pass qualifying core exam

  • Begin work on second-year paper

  • Demonstrate competency in core disciplines

  • Demonstrate critical understanding of existing research

  • Crystallize interesting problem(s) for future research

  • Develop research skills by participating with faculty on research project(s)

  • Second Year, Fall
  • Random Variables and Stochastic Process (SSM 570 or ESE 521)

  • Economics of I/O (Econ 555)

  • Seminar in Econometrics (MEC 670)

  • Ph.D. seminar in marketing (MKT 670)

  • Continue to work on second year paper

  • Teaching/Research assistant

  • Continue to develop research skills by participating on research project(s) with faculty

  • Acquire more advanced tools and gain breadth on research issues in marketing

  • Participate in presenting papers

  • Second Year, Spring
  • Topics in Empirical I/O (Econ 5553)

  • Nonlinear Optimization (SSM 480) or equivalent

  • Ph.D. seminar in marketing

  • MBA level marketing elective courses

  • Teaching/Research assistant

  • Complete second year paper and submit for review by faculty

  • Continue to develop research skills by participating on research project(s) with faculty

  • Acquire more advanced tools and gain breadth on research issues in marketing

  • Participate in presenting papers

  • Second Year, Summer
  • Revise and refine second year paperĀ 

  • Prepare for Marketing Comprehensive Exam

  • Pass the marketing comprehensive exam, an important milestone

  • Develop the ability to adopt suggestions and accept criticism and improve on your research

  • Third Year, Fall
  • Pass Marketing Comprehensive Exam

  • Demonstrate your knowledge of existing research in the area of marketing and your ability to extend this research

  • Third Year and Beyond
  • Based on availability take Game theory (MEC 690), Analysis of Panel Data (MEC 680), Information Economics (MEC 691)

  • Attend Career preparation and communication workshops

  • Refine and revise second year paper and submit to a top tier journal

  • Teaching/Research assistant

  • Start working on at least two new research projects

  • Defend thesis proposal

  • Defend thesis

  • Enter the job market by preparing a top notch job market paper

  • Continue to build your research skills

  • Develop the ability to think independently and successfully execute research projects

  • Develop 2-3 working papers that are potentially publishable

  • Acquire teaching and presentation skills

  • Seek opportunities to teach in Olin programs

  • Acquire interviewing and further refine research presentation skills



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