MKT B55-670
Doctoral Seminar in Marketing: Empirical Models
This course deals with research issues on individual choice behavior from an empirical standpoint. Each three-hour lecture discusses modeling and estimation issues pertaining to one stream of empirical research on choice behavior. Topics discussed include brand choice, unobserved heterogeneity, state dependence, purchase incidence, purchase quantity, store choice, market structure, aggregation, empirical industrial organization and dynamic choice. A scanner panel database, as well as a number of estimation codes written by the instructor in the Gauss programming language, is made available for students to build on and run their econometric analyses. The focus of the course is mainly on recent, "state-of-the-art" papers although the perspective of older, "classic" papers is provided as and when appropriate. Frequentist (likelihood-based) inference is used for most part, and Bayesian inference is discussed as and when necessary.

MKT B55-670
Doctoral Seminar in Marketing: Contemporary Research in Analytical and Empirical Models
The purpose of the course is to survey existing research in analytical and empirical models in marketing. Analytical models in marketing focus on modeling the strategic decisions of a focal firm. We will explore decision making in both monopoly and competitive settings. We will examine models to forecast demand, and models to understand and predict strategic decision making in product positioning, pricing, promotion, advertising and sales force allocation. We will also study empirical models that test hypotheses, quantify strategic effects and offer metrics and measurements of the effect of marketing variables on firms' payoffs. Students pursuing masters and doctoral studies in marketing, economics, political science, and engineering would benefit from this course.

MKT B55-673
Analytical Modeling in Marketing
This Ph.D. level seminar provides an overview of analytical models in marketing as well as an in-depth discussion of game theory topics frequently used in Economics and Marketing literature. The seminar consists roughly of two parts. The objective of the first part is to achieve understanding, justification, and intuition for the commonly-used equilibrium concepts and ideas in game theory, such as Nash, Bayesian Nash, and Markov-perfect equilibria, and sub-game perfection. The objective of the second part is to study how these concepts have been used in the current business and economics literature, with some emphasis on the area of Marketing. The topics and methodology covered in this seminar could be of interest to doctoral students in Business, Economics, and Political Science.

MKT B55-674
Judgment and Decision Making
This seminar examines selected research pertinent to consumer and managerial decision making in Marketing. The framework used is grounded in behavioral decision research. The topics covered in this seminar should be of interest to doctoral students studying related topics in Business, Psychology, Economics, and Political Science. The primary course objectives are to:

• Provide a selective but intensive exposure to research in key substantive and methodological issues in the area of judgment and decision making.
• Synthesize a framework for understanding both the normative and descriptive principles that may govern consumer and managerial decision behavior in marketing contexts.
• Develop a critical perspective that enables students to identify opportunities for theoretical advances, methodological innovations and relevant applications in this genre of research in marketing; and
• Equip students to conceptualize, design and implement original research on consumer and managerial decision making issues in marketing.