Academic research in marketing at Olin focuses on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. Our research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.

We conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies, and explore the profit implications of using alternative strategies. We also identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.

"The marketing group at Olin is small, but cohesive, and very strong in the quantitative area. It is not unusual for a student to collaborate and receive individual mentoring from several faculty members. These relationships are particularly helpful as you develop a research agenda. It's an excellent environment for every student to achieve full potential. As a result, our graduates are placed in the top business schools, such as NYU and UC Berkeley." Dmitri Kuksov Assistant Professor of Marketing

Our faculty is currently working on a variety of topical areas addressing important strategic issues.
These topics include:

• models of consumer interaction and communication
• models of consumer search
• channel coordination in the presence of uncertainty
• consumer value construction, bidding, and regret in auctions
• effect of goals on performance
• consumer online purchase patterns
• collaboration and competition
• impact of perceived quality and brand sales on shelf space allocations
• information and inventory in distribution channels
• interaction between persuasive and informative advertising and quality choice
• dynamic structural model of consumer flexible consumption
• customer profitability patterns

"In my experience, the faculty at Olin are outstanding researchers and exceptional teachers--especially my advisor, who has a powerful presence in the classroom and infinite energy when it comes to keeping abreast of current research. His capability to explain complex material is amazing, and he derives great satisfaction from the personal successes of his students. This a strong inspiration both to me and to my fellow students." Ciju Nair Marketing

Marketing research from our doctoral candidates can be found at papers-MKT.pdf**